Mineral body care made from Mediterranean clay, sold direct with a refill subscription at its core.
Overview
Overview
A direct-to-consumer store where refills are the default, not an afterthought.
Challenge
Clean beauty is a sea of beige. Moro had three ingredients and a refill model, and needed to be impossible to scroll past.
Solution
Lavender and signal orange, giant stacked ingredient words, products floating among clay, and refills set as the default purchase. Typeface: Instrument Sans.
